In 2024, the media face critical challenges to remain relevant and successful in an ever-changing environment, which we explore below.
Multimarkts provides media companies with an effective monetisation solution that increases dwell time and engagement, making it an essential tool to address these challenges.
1. Smart Monetisation of Advertising Spaces
Monetisation of advertising space is essential for the survival of the media, but should not negatively affect the user experience. The media should avoid saturating its content with invasive advertising, but this premise is sometimes difficult to meet when revenue needs to be increased.
Multimarkts is the “Visual Ecommerce” for media, enabling effective monetisation without disrupting the user experience. The advertising space offered in a customised space for the medium allows for maximising revenue without negatively affecting reader satisfaction.
2. Differentiation in a saturated market
It is not only a matter of achieving differentiation from media, blogs or other digital forms of online information distribution, but above all, of competing with the consumption of content on social networks.
Multimarkts offers a platform that adapts to the latest visual trends and allows you to navigate in an infinite visual universe of relevant content for the user. As a result, dwell times and recurrence increase, thanks to an optimal experience.
3. Precise Segmentation
Audience targeting is key to being able to deliver effective advertising, and AI takes it to another level. Multimarkts, through its platform, allows publishers to offer users images and videos with products and services related to the content they are consuming. AI allows users to proactively find what they are looking for, avoiding, in this case, the need for complex segmentation.
4. Adapting to Changes in Consumer Behaviour
Consumer behaviour is constantly evolving, and the media must adjust to these trends. The consumption of social media formats is exponential and the media must adapt to respond to a different demand.
Multimarkts provides trending formats that replicate the social media experience. It adapts the media content, additional content and advertising served to the standards of the audience.
5. Stand out in a competitive advertising market
More and more platforms, experiences and content are serving advertising in a more native and integrated way. Conventional advertising has lost strength and it is imperative to respond to this new consumption by offering different and more effective locations and modalities in order not to lose advertisers and/or investment.
Multimarkts provides the media with the ability to offer high quality advertising space and optimised ad delivery. This increases the effectiveness of advertising campaigns, attracting advertisers and increasing advertising revenues.
We have seen some of the challenges the media face in maintaining relevance, success and advertising revenue. Multimarkts, with its focus on effective monetisation and user experience, becomes an essential tool to address these challenges. With Multimarkts, the media can move forward with confidence and adapt to new trends.
