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In recent decades, we have witnessed a radical transformation in the way we consume media. According to the report Digital News Report 2023 by Reuters Institute, we see several key variants of this transformation:
1. Decline in trust in the news
2. The digital world and social networks are crowned as the main sources of news in Spain.
3. Massive use of TikTok and social networks in general for anything (entertainment, search, inspiration, information, shopping), to the detriment of traditional digital media.
4. Falling interest in the news
5. Ageing of users who use websites and media apps to get information
6. The predominance of video as a source of inspiration and information versus text and static images.
7. The unstoppable growth of e-commerce, which is beginning to be introduced on all platforms.
Multimarkts is able to introduce into the media a visual universe with news, but also inspirational topics and to enable buying, through innovative formats. In this way, it integrates an additional platform in the media that allows them to join consumer trends, rejuvenate themselves, increase advertising space and interest in their content.
In PwC’s Annual Global CEO Survey, 40% of the CEOs of
E&M stated that their current business model would not be viable in ten years. The data suggests that there is a sense of urgency which will force reformulate the strategic plans of the main
companies in the sector.
to data from eMarketer, e-commerce sales are expected to reach $5.4 trillion by 2023, reflecting growing consumer demand for an integrated online shopping experience.
In addition, PwC’s Global Entertainment & Media Outlook 2023-2027 states that digital advertising is expected to overtake traditional television as the main driver of media growth in the coming years, and is currently running out of space to serve it.
With these variables, it is clear that the media must increase their advertising space, and offer, at the same time, shopping experiences that help consumers to keep visiting their sites and can continue to increase their revenues, avoiding the flight of the new generations to some social networks.
Multimarkts is able to integrate all of this, including a marketplace, into the media at no cost and with no implementation effort. It is therefore a complete solution that meets this challenge and helps the media to monetise through ads and user purchases.
While the evolution towards entertainment and e-commerce offers new revenue opportunities for publishers, it also presents significant challenges. According to a Digital Content Next survey, 75% of publishers consider that competition in the digital entertainment space is one of its biggest challenges. In addition, a study by McKinsey & Company found that the 73% of consumers are willing to abandon a website if the shopping experience does not meet their expectations, underlining the importance of providing a seamless and engaging user experience in e-commerce.
Multimarkts aborda este problema con eficacia.
It creates a unique space where advertising and content from the media and social networks coexist and are integrated with ads (GAM, affiliate networks, direct programmatic…). After a user interacts with an ad or an image of a news item, they can be inspired or buy related products and services. Multimarkts offers a seamless and direct shopping experience, allowing brands to bridge the gap between consideration and conversion and the medium to retain its users.
According to a Deloitte report, the diversification of income is critical to the long-term survival of publishers, especially in an ever-changing digital environment. In addition, a study by Nielsen found that the interactive and visually engaging content has 88% higher user engagement compared to static content, highlighting the importance of investing in high quality multimedia content.
With Multimarkts The medium can offer content related to the interest of the user who acts proactively. The medium can offer content related to the interest of the user who acts proactively. inspiration or purchase, back to the content of the medium in MultimarktsThe AI, through its AI, is capable of obtaining, classifying and segmenting TikTok content and other sources, with innovative formats, while at the same time enabling increase advertising space and generate media revenue from user purchases on their ecommerce site, thus diversifying its revenues.
The future of the media is full of challenges. Publishers that successfully adapt to changes in the media landscape will be well positioned to face them in the coming years. At Multimarkts, we are committed to being a strategic partner for publishers, helping them make the most of the new opportunities that the digital world offers. With our AI commerce technology and focus on continuous innovation, we are poised to lead the way to a more prosperous and sustainable future for the media industry.
Harnessing the potential of content with Multimarkts
Multimarkts is an AI commerce technology capable of creating marketplaces in a matter of hours for any website, medium or content creator. It takes advantage of the traffic of users and media followers and takes them to their own shopping environment, with content of their interest, segmented and categorized, multiplying income.
Don’t hesitate, adapt your medium to the visual trend of the market, expand your advertising inventory, respect the user experience and keep them coming back.
Request a demo and discover the world’s largest visual universe now!
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