In the fast-paced world of digital marketing, programmatic advertising is emerging as a strategic pillar for the future of the industry. In recent years, this methodology has experienced significant growth, driven largely by technological advances such as artificial intelligence and eye-tracking. In this article, we will explore how programmatic advertising is transforming the advertising landscape and how Multimarkts can benefit from this trend to increase the amount of programmatic advertising in media.
Multimarkts provides media companies with an effective monetisation solution that increases dwell time and engagement, making it an essential tool to address these challenges.
The rise of programmatic advertising
Programmatic advertising has become the leading method for buying and selling digital advertising space. Its main objective is to automate the online advertising buying process, making it more efficient and streamlined. This revolutionary methodology allows advertisers to reach their target audience more accurately and in real time, thus maximising the return on advertising investment.
Technology as a Driver of Change
Technological advances have been key to the growth of programmatic advertising. Artificial intelligence, for example, makes it possible to analyse large volumes of data quickly and accurately, facilitating audience targeting and personalisation of advertising messages. In addition, eye-tracking, a technique that measures eye movement to determine where attention is directed, helps to optimise ad design to more effectively capture user attention.
Benefits for publishers
Publishers that integrate programmatic advertising into their media can experience a number of significant benefits. According to an eMarketer report, programmatic ad spending is estimated to reach $99 billion by 2024, representing more than 72% of total digital ad spending in the US. This trend reflects advertisers’ growing confidence in the effectiveness of programmatic advertising to reach their audience accurately and efficiently.
By adopting programmatic advertising, publishers can increase their advertising revenue by giving advertisers more direct access to their target audience. According to a study by Adweek, publishers that implement programmatic advertising strategies can see a 20-30% increase in advertising revenue compared to traditional methods of selling ad space.
In addition, programmatic advertising offers publishers the ability to deliver more relevant and personalised ads to their audience, which can increase user engagement and retention. A Forbes report indicates that 63% of consumers are more willing to interact with personalised ads, which can translate into longer time spent on site and higher conversion rates for publishers.
Multimarkts Benefits
A unique platform for the creation of digital media marketplaces. Multimarkts is uniquely positioned to capitalise on the rise of programmatic advertising. By integrating this methodology into its services, Multimarkts can offer its clients the opportunity to maximise the visibility of their products and services through highly targeted and personalised advertising. This will not only increase the effectiveness of advertising campaigns, but also improve the user experience, resulting in increased audience engagement and loyalty.
The Future is Now
In an increasingly digitalised world, programmatic marketing is the future of the advertising industry. Brands that adopt this methodology will be better positioned to achieve their marketing objectives and remain competitive in an ever-changing marketplace. With the support of innovative technologies and Multimarkts’ expertise in creating digital marketplaces, the possibilities are endless. It’s time to ride the programmatic marketing wave and make the most of the opportunities it offers – the future is now, and Multimarkts is here to help you get there!
In short, programmatic advertising offers publishers the opportunity to maximise revenue, improve user experience and stay competitive in an ever-evolving digital marketplace. By integrating this methodology into their monetisation strategies, publishers can unlock the full potential of their ad inventory and stay relevant in an increasingly dynamic and competitive advertising environment. Multimarkts offers them a no-cost, hassle-free platform that will allow them to integrate a higher load of this type of advertising and achieve their goals.
